During an experiment, Convertize allows you to send information about the traffic allocated to each page variation to your Mixpanel, Google Analytics or Google Tag Manager accounts.
Integration with Mixpanel, Google Analytics and Google Tag Manager will appear in your Options. If these systems already operate on the page(s) you are running a test on, you simply need to switch the integrations “on”.
Once the integrations have been switched on, Convertize will send the following information to the relevant accounts every time a visitor lands on one of your page variations:
Note: more complex information, such as the conversion rate of each page version, will not appear in your analytics data.