How do we identify returning visitors?

We use Cookies to identify a returning visitor. For each visitor that enters your experiment, Convertize creates a cookie to make sure that returning visitors are not counted again. The cookie remains active for 100 days.

Identifying returning visitors with cookies allows us to make sure that the visitors you see in your Convertize reporting are unique visitors.

What if I have a multipage experiment?

A new visitor is counted as part of your experiment if they have seen at least one of the pages included in your experiment’s URL targeting. If your experiment runs on multiple pages of your website, visitors who see more than 1 page on your site, are still counted only once.

What if I run multiple experiments?

Each of your experiments comes with a unique cookie. This means that if you run multiple experiments, we count the visitor separately for each experiment that they are a part of.

Returning visitors and the visitor allowance on your plan

Each Convertize plan comes with a set number of monthly visitors to test, for example 20 000, 100 000 or 1000 000 monthly visitors. Each time a unique visitor enters an experiment, we take a visitor off of your visitor allowance.

Because we use cookies to identify returning visitors, a visitor is only counted once when:
– they enter the same experiment multiple times
– they visit multiple pages that are part of the same experiment

Because each experiment you create comes with a unique cookie, a visitor is counted multiple times when:
– they visit multiple experiments that you have running.

For example, you have two experiments running on your website, 1 on the home page and 1 on your pricing page. Someone visits the home page and enters your home page experiment. They get your home page experiment cookie and are counted as a visitor. 1 visitor is subtracted from your monthly visitor allowance. If they then navigate to your pricing page, they enter a new experiment: the pricing page experiment. They get the pricing page experiment cookie and are counted as a visitor. 1 visitor is subtracted from your monthly visitor allowance.

This means that 1 visitor, who takes part in 2 different experiments subtracts 2 visitors from your monthly allowance.