Integrate Convertize with Google Analytics 4 (GA4)
How to Integrate Convertize with Google Analytics 4 (GA4)?
With Convertize, you can effortlessly analyze your A/B test results right within Google Analytics 4 (GA4). To get started, you’ll need to enable the GA4-compatible Google Tag for your experiment. This way, traffic data for each of your page variations will flow into your GA4 account.
Steps to Activate the Integration
- Start by opening the experiment you wish to integrate with Google Analytics 4.
- Head over to Options > Integrations.
- Toggle the Google Tag (GA4 Compatible) integration on.
- Finally, make sure to save the changes to apply the integration settings.
![GA4 Integration](https://docs.convertize.io/wp-content/uploads/2023/10/convertize-ga4-integration-1024x709.png)
Where to Find Convertize Data in GA4
Once you’ve activated the Convertize integration, your GA4 account will start collecting data whenever a visitor encounters a page variation. This data will include:
- The name of the experiment (e.g., ‘Home Page Test’)
- The specific page variation displayed (e.g., ‘Original’ or ‘Scenario 1’)
How to Locate This Data in GA4
- First, open the Realtime dashboard in GA4. Within this dashboard, look for the Events widget, in which you’ll find an event named Convertize.
![GA4 Realtime Report](https://docs.convertize.io/wp-content/uploads/2023/10/ga4-realtime-dashboard-1024x815.png)
- Then, click on the Convertize event. This will show you detailed event properties. Specifically, check the event_label property for details about the experiment and its variations.
![GA4 Realtime - Convertize Event Properties](https://docs.convertize.io/wp-content/uploads/2023/10/ga4-realtime-event-props-287x300.png)
- Finally, Click on the event_label property to view the values associated with this property. This allows you to observe the distribution of events across the various experiment scenarios.
![GA4 Realtime - Event Label metrics](https://docs.convertize.io/wp-content/uploads/2023/10/ga4-realtime-event-label-287x300.png)
Diving Deeper into Your Data
- To explore further, head to the Examine User Behavior section from the GA4 sidebar.
- Click on Events to view all recorded events and their metrics.
![GA4 Events Report](https://docs.convertize.io/wp-content/uploads/2023/10/ga4-events-report-1024x706.png)
- Locate the Convertize event and click on it for a detailed report. In this report, you’ll find a list of experiments and variations within the Event Label widget.
![GA4 Event Label metrics](https://docs.convertize.io/wp-content/uploads/2023/10/ga4-convertize-event-event-label-1.png)
Pro Tip: GA4 also offers an Explore menu option. You can utilize this feature to create custom reports tailored to your needs. For instance, you can design a report where the event_label is prominently displayed, giving you a clearer insight into your Convertize data.
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