A Smart Recommendation is a suggestion made by the platform designed to advise you when there has been a notable change to one of your experiments. You don’t have to act on the advice given, but it is a good idea to check your experiment. You receive Smart Recommendations either within the application or by email.
Odd Result – a sudden increase or decrease in conversion rates that makes it highly likely that something external to the experiment is affecting your results
Anticipated Result – the results have been consistent enough to assume that the current winner is the overall winner