A Smart Recommendation is a suggestion made by the platform designed to advise you when there has been a notable change to one of your experiments. You don’t have to act on the advice given, but it is a good idea to check your experiment. You receive Smart Recommendations either within the application or by email.
Odd Result – a sudden increase or decrease in conversion rates that makes it highly likely that something external to the experiment is affecting your results
Anticipated Result – the results have been consistent enough to assume that the current winner is the overall winner
As displayed on the image below, firstly, select your profile on the top right and click ‘Account Settings’. Then, navigate to the ‘Notifications’ tab where you can select what you want to be notified for.