With Convertize, you can take AB testing as far as you’d like. You can do one AB test for one page on one website, but there’s no need to limit yourself to that. If, however, you want to AB test multiple versions, multiple pages or multiple websites, it’s easy to lose track.
That’s why we have an organisation structure in place to help you neatly organise your tests by website and page. From high to low level, you can create Projects, Experiments, and Scenarios.
The highest level of organisation within your Convertize account, are your Projects. You should create a new Project for each domain (website) you want to AB test.
Each Project has its own unique Convertize Pixel. Make sure you install the Pixel of the right project on the right website. If you only have one website you want to optimise, you only need to create one project.
You can access your projects and switch between them by navigating to your Dashboard and clicking on “Projects”.
Within one Project, you can create multiple Experiments. Each Experiment is one AB test. You should create a new Experiment for each page on your website you wish to optimise. We do not advise to create more than one Experiment per page.
Within each Project, you can see an overview of all the Experiments you have created. Below, I have created three Experiments within my Blog Project, one for the home page, one for a blog article page, and one for a category page.
Within each Experiment, ie. each AB test, you need to have at least two versions of the page you’re testing: the original page (A) and a Scenario on which you made one or more changes (B). You can, however, create more than one Scenario, so that instead of an AB test, you create an ABC or an ABCD, or an ABCDE test if you will.
When you’re creating an Experiment, you can click the green + button in the editor to create more Scenarios.