Convertize is an A/B testing and website optimization tool that makes it easy to increase your conversion rate. It combines a user-friendly page editor, a library of A/B testing ideas and an Autopilot to manage your traffic safely whilst you test.
Once you have installed the Convertize pixel, you can edit your web content without touching a line of code, add Geolocation, Dynamic Text and Nudge Marketing notifications, and monitor the progress of your tests from your own user-friendly results page.
Our CRO experts have created an A/B testing ideas library of over 250 A/B testing tactics that will help you start your optimizing your website.
The A/B testing ideas library provides test suggestions for every type of website, including:
For more complex A/B tests, or those built around a specific goal, you can develop your own hypotheses and testing strategies. To help you do this, we have published a Complete Guide To A/B testing and a Guide Conversion Rate Optimization.
Combining these resources with the Smart Editor™, Smart Plugins™ and A/B testing Autopilot will help you optimize your website page by page. Convertize can help you to achieve your website goals in a structured and strategic way.
Convertize offers enterprise-level A/B testing combined with an in-built knowledge base and Smart Plugins that help you to enhance your pages.
The Autopilot manages your traffic whilst you run your A/B tests, sending more of your visitors to the best-performing page version. This is an example of how the Autopilot works:
The Hybrid Statistics Engine combines Frequentist and Bayesian statistics to help your A/B tests reach statistical significance faster. Alongside this, the Engine allows you to predict how long your tests will last and adjust your Confidence Level.
Convertize manages all of your statistics. However, to help you make sense of anything you’re not sure about, we have also create a Guide to A/B testing statistics.
The Convertize Pixel is significantly lighter than the benchmark A/B testing code snippet. Because of this, you get faster page loading times and you can be confident that your visitors will not be put of by A/B testing flicker.
Convertize offers drag-and-drop SmartPlugins such as Dynamic Text and Geolocation, enabling you to create a much more personalised user experience. You can also add Smart Notifications to your pages, which use live data (such as your stock levels or recent sales) to show persuasive messages to your visitors. Smart Notifications use different aspects of consumer behaviour to help you increase your conversion rate.
We built this optimisation platform because we felt that existing optimisation software, while useful tools, aren’t suitable for most businesses. They provide you with unnecessary features, and offer little guidance on how to use the ones you need. They also lack the built-in safety features that mean you can optimize your website with peace of mind.
We have integrated our in-depth knowledge of cognitive biases into this software, providing 250 detailed optimisation tactics to structure your testing around. Every feature we offer is designed to have a big impact on your conversion rate, and our interface makes it as simple as possible to run successful tests.