About Convertize

Installing Convertize

With Website Builder

With Tag Manager

Manually

Using Convertize

Managing Experiments

Targeting & Tracking

SmartPlugins

Advanced Use

Your Results

Technical Info

Billing

A/B Testing Agency

Convertize integration with Mixpanel

Our Mixpanel integration allows you to track your A/B test participants in Mixpanel. For each visitor that participates in one of your Convertize A/B tests, the integration will record which experiment they have participated in, and which page variation of that experiment they were shown. This data is then sent to Mixpanel.

If you do funnel analysis with Mixpanel, you will be able to further analyze how different variations of your AB test affect your conversion funnel

Activate the Mixpanel Integration

Integrating Convertize with Mixpanel is extremely easy. If you use Mixpanel on your website already, you will have already embedded the Mixpanel tracking script on your site. All you need to do is toggle the Mixpanel integration button ON in the Convertize integrations menu.

mixpanel integration A/B testing

Step 1: Go to Options > Integrations

Step 2: Toggle the Mixpanel button ON and click “Save and close”

That’s it!

Where can I see my Convertize A/B test data in Mixpanel?

When you have activated the Mixpanel integration, we sent the following information to Mixpanel for each visitor that takes part in a Convertize A/B test:

– Experiment Name (the name you gave your Experiment in the Convertize Editor)
– Page variation Name (e.g. “Original” or “Scenario 1”)

You can find this information as an Event in the Mixpanel Live View:

mixpanel AB test

What can I do with this data?

You can now use Mixpanel’s funnel analysis feature to further analyze how different variations of your A/B test affect your conversion funnel.

mixpanel AB test funnel

You can also easily segment the users that are part of your A/B tests in Mixpanel, for example by location, source, time spent.

About Convertize

Installing Convertize

With Website Builder

With Tag Manager

Manually

Using Convertize

Managing Experiments

Targeting & Tracking

SmartPlugins

Advanced Use

Your Results

Technical Info

Billing

A/B Testing Agency