About Convertize

Installing Convertize

With Website Builder

With Tag Manager

Manually

Using Convertize

Managing Experiments

Targeting & Tracking

SmartPlugins

Advanced Use

Your Results

Technical Info

Billing

A/B Testing Agency

FAQ

Analyze the results of your a/b tests with Google Analytics

How does Convertize integrate with Google Analytics?

Convertize allows you to analyse your the results of your a/b tests with Google Analytics. By turning the Google Analytics integration on for you experiment, Convertize sends information about the traffic allocated to each page variation to your Google Analytics account.

To activate the integration for you experiment:

  • Go to Options > Integrations.
  • Activate the Google Analytics integration by toggling the button.

google analytics ab testing

Finding Convertize data in Google Analytics

Once the integration has been switched on, Convertize will send the following information to the relevant account every time a visitor lands on one of your page variations:

  • The name you have given the experiment (e.g. ‘Home page test’)
  • The page variation displayed (e.g ‘Original’ or ‘Scenario 1’)

In your Google Analytics account, you can find this information in Behaviour > Events. You can see the name of the Experiment + the page variation under ‘Event Label’.

google analytics ab test

Note that more complex information, such as the conversion rate of each page version, will not appear in your analytics data. You can, however, use Google Analytics’ segmentation and dimension options to look at the results of your a/b tests in relation to other data. This allows you to see how many visitors to the Original and Scenario completed one of your GA goals, are organic traffic etc.

About Convertize

Installing Convertize

With Website Builder

With Tag Manager

Manually

Using Convertize

Managing Experiments

Targeting & Tracking

SmartPlugins

Advanced Use

Your Results

Technical Info

Billing

A/B Testing Agency

FAQ