When you create a project, the tactics that will be given are the ones that can be applied to the specific page you want to optimise (ie. the checkout page of an ecommerce website, or the pricing page of a SaaS website).
Thus, if you have a “Starter” plan with 100 tactics available and decided to optimise the checkout page of an ecommerce website, the only tactics suggested are the ones that can be applied to this specific page. In other words, you will not be able to use all of the tactics available in your plan as Convertize only suggests tactics that can be applied for your selected page to optimise.
Please note that when you select a tactic and want to create a new scenario, it will not be created by itself. For this, you will have to use the tool provided by Convertize in the Editing room to make the changes.