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What type of Page View goal should I set up?

A Page View goal is used to track the number of impressions on a page of a website you are optimising. For instance, if you are optimising a category page, tracking the page view of the product pages will measure whether visitors view more products than with the original page.

Common Page View goals used are the following:

  • Number of impressions on the confirmation page
  • Number of impressions on pages of a site’s parent domain (visitors landing on another website by clicking on the link provided on the page modified)
  • Each page of a checkout funnel/registration funnel to track drops

 

Which URL to user for a Page View goal

With Convertize, you can track Page View goals using different URL match types. You can access this option from the Editing Room by clicking on the “Options” button (bottom left) and select the “Goals” tab.

URL starts with: The URL starts exactly as you specify it and must start with http or https.  This will match a URL that has any parameter after what you’ve specified.

Example:
http://www.mywebsite.com/page/category (for a category page)
http://www.mywebsite.com/page/thankyou (for a confirmation page)
http://www.mywebsite.com/page/subpages/a=1/thankyou (for a confirmation page)

 

URL is: This is the best match to use when you know exactly which page to track and that the page is unique. Please note you must include http or https at the start of the url for the page to match.

Example:
http://www.mywebsite.com/thankyou

 

URL contains: The URL you enter contains at least the parameter you have specified.

Example: Let’s imagine the parameter is a=1, the following URLs will match
http://www.mywebsite.com/a=1
http://www.mywebsite.com/page/a=1
http://www.mywebsite.com/page/subpage/a=1

The following ones will not match
http://www.mywebsite.com/
http://www.mywebsite.com/page
http://www.mywebsite.com/page/subpage

 

 

URL does not contain: The URL you have entered does not contain the URL or parameters you have specified.

Example: If the parameter is www.mywebsite.com/page, the following URLs will match:

http://www.mywebsite.com/
http://www.mywebsite.com/a=1
http://www.mywebsite.com/page/category/page/

The following URLs will not match:

http://www.mywebsite.com/page
http://www.mywebsite.com/page/subpage
http://www.mywebsite.com/page/a=1

 

URL ends with: The URL ends with the text you specified.

Example: let’s imagine the text you specify is thankyou/ -  the following URLs will match
http://www.mywebsite.com/thankyou/
http://www.mywebsite.com/page/thankyou/
http://www.mywebsite.com/page/subpage/thankyou/

But the following URLs will not match:
http://www.mywebsite.com/thankyou/a=1
http://www.mywebsite.com/page/thankyou/subpage/

 

URL matches pattern: You can use this match type for a complicated URL that can’t be set up by the other targeting listed above.

Example: Let’s imagine the pattern you specified is: /product/(.*)/thankyou - the following URLs will match:
http://www.mywebsite.com/product/toaster/thankyou
http://www.mywebsite.com/product/35/thankyou

The following URLs will not match
http://www.mywebsite.com/product/toaster
http://www.mywebsite.com/toaster/thankyou