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Persuasive Marketing: The Persuasion Tactics Library

Convertize provides a structured guide for website optimization based on persuasive marketing principles. This advice is divided into 250+ Persuasion Tactics, which explain how to create useful experiments. The tactics can be filtered based on your goals and the pages you are optimizing.

The 5 Categories of Persuasive Marketing

Persuasive marketing can be split into 5 main categories. This is the basis for Convertize’s library of persuasion tactics.

persuasive marketing tactics

Each category contains simple suggestions for improving your website. They also explain the consumer research and psychology behind persuasive marketing principles.

Which Plans Include Persuasion Tactics?

Each of the paid plans includes access to the library of tactics. However, the Team and Enterprise plans have a wider range to choose from.

  • Starter plan – 100 tactics
  • Team plan – 250 tactics
  • Enterprise plan – 250 tactics

Each time Convertize releases a new series of persuasion tactics, all of them will be allocated to the Team and Enterprise plans. In addition to the paid plans, a small collection of persuasive marketing principles are included as part of the “Free” plan.

  • Free Plan – 30 tactics

Read this article to learn more about how to access the tactics available for your plan.