Convertize provides a structured guide for website optimization based on persuasive marketing principles. This advice is divided into 150+ Persuasion Tactics, which explain how to create useful experiments. The tactics can be filtered based on your goals and the pages you are optimizing.
Persuasive marketing can be split into 5 main categories. This is the basis for Convertize’s library of persuasion tactics.
Each category contains simple suggestions for improving your website. They also explain the consumer research and psychology behind persuasive marketing principles.
Each of the paid plans includes full access to the library of tactics.
Learn more about how to filter and implement tactics from the library.